By Marisa Geitner, president & C.E.O. of Heritage Christian Services
“A culture is not
something you announce. It is created by an intense focus on the mindset and
behaviors that bring the experience to life.” – Gregg Lederman, from his
book, “Engaged! Outbehave Your Competition to Create Customers for Life.”
Many of us at Heritage Christian are reading Gregg
Lederman’s book this month in preparation for our fall leadership conferences,
where we hope to learn more about linking our corporate values to real
behaviors – like smiling and speaking at eye level and making time to share a
laugh with others.
We want to ensure that as we move forward and grow our
culture isn’t just something that we talk about and our values aren’t just
words used in our brochures and on our Websites. We want employees to have
clear expectations for living out Christian compassion, courage,
entrepreneurship, excellence, honesty and humor. And we want to recognize
employees who exemplify those traits because we want those good behaviors to
model the way for our entire workforce.
Our culture of excellence is what sets us apart. It is what
ensures the people we support get the best care possible. And we need to make
sure every employee understands what that looks like and how to carry it out. Every
day, every interaction.
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